Metrics

One of the most powerful features of Salesforce is the ability to report on any data you have in the product. Even better is the ability to have dashboards that quickly show you in real time, as soon as you log into Salesforce, what your Key Performance Indicators (KPIs) are. Here are some examples of helpful reports and dashboards:

Sales:

Pipeline by type (new of existing business) and by projected month to close.
Pipeline revenue by sales stage
Current quarter pipeline revenue
Closed % of quota per sales rep
Total activities per sales rep in past X days
Closed sales current month/quarter/year
Opportunities won vs. lost
Leads converted vs. unconverted
Projected closed/won sales this month/quarter

Marketing:

Leads by lead source
Top performing campaigns by ROI

Customer Service:

Total cases created in past X days
Total cases closed in past X days
Total open cases in past X days
Total activities per support rep in past X days
Total number open cases by priority
Case workload vs. open cases by week

For Management:

Key accounts by revenue year to date
Top 5 open deals/opportunities

User Adoption of Salesforce:

Use leaders based on number of records
Login wall of shame
Number of completed activities by user in past X days
Number of open tasks by user
Number of Accounts added to Salesforce over past X months
Number of Contacts added to Salesforce over past X months
Number of Tasks & Activities added to Salesforce over past X months